Our fans have been breaking records too.
While our teams have given us some record-breaking performances, fans have been setting records of their own, with an average home attendance for Premier League matches of 54,073 (a 99% occupancy rate) and new single-game records for attendances
at the Etihad Stadium in the FA Cup, League Cup and Champions League. Not to mention some of the most electric atmospheres in recent history.
Fans from 110 different countries attended matches at the Etihad Stadium, up from 80 the previous year. What's more, our new hospitality concept, Tunnel Club, officially launched offering fans unprecedented access and views into the players’ tunnel.
We’re proud that the Etihad Stadium is still recognised as one of the country’s most inclusive and welcoming stadia. This year it was one of only five stadia in England to win the Level Playing Field Centre of Excellence Award for its accessible facilities and services.
Source: BBC Sport (Price of Football Survey 2017), Manchester City (based on known fans with Supporter Numbers), Premier League Matchday Fan Experience Survey 2017/18
Matchday in images
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Membership & Supporters Clubs
Supporters inspire us, drive us further and make us who we are.
We were proud to open 40 new supporters club branches in 2017-18 – including five in UK, seven in China and 11 in the US. Now we’ve 246 branches with 20,000 people. Members enjoyed personal trophy visits at their branch venues and were invited
to an annual tournament in Manchester. They raised significant funds for City in the Community too.
Our Cityzens vied for money-can’t-buy experiences like playing at the Etihad Stadium, joining the Premier League celebration bus parade and being on the pitch during the Premier League trophy lift. More than 900,000 new fans became Cityzens this season since relaunching as a free membership in August 2017, taking the total to 1.95 million members.
City stars past and present including Benjamin Mendy, Paul Dickov and Shay Given met our global fans at clubs and broadcast parties in Seoul, New York, Shenzhen, Hanoi, São Paulo, Jakarta, Abu Dhabi, Bangalore and Chiang Mai.
Source: Manchester City
We've been bringing our game to millions more.
Our exceptional season on the pitch was mirrored by significant digital success off it. We launched a series of innovative projects including an all-new Cityzens platform, a FIFA Online esports team in China, and a Kids App.
In November, we announced a new Amazon Prime Video series which offers an unprecedented insight into how the Club works day-to-day. Filmed during our record breaking season, this extraordinary documentary is being shown in more than 200 countries from August 2018.
City became the first Premier League team to reach 1 million subscribers on YouTube and our Facebook page was the fastest-growing in world football. After our title win, City TV celebrated with a multi-platform content campaign. This racked up over 40 million video views and 100 million social media impressions worldwide.
Source: YouTube Analytics, Facebook analytics, Brightcove analytics, Twitter analytics, CrowdTangle, Social Bakers, Google Analytics
Digital in images
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We're going further for the greater good.
It’s been a record year for our City in the Community (CITC) programme. The charity now employs more than 100 people who’ve helped to raise a peak £2.9 million and increased face-to-face contacts by 82%.
Our youngest CITC participant in 2017-18 was a two-year-old who joined our early years programme, while the oldest was an 82-year-old walking-football player.
We’ve seen incredible support from players, fans and staff. Our U11 boys played the CITC Downs Syndrome team and our U18s played the amputee team. There were plenty of individual contributions, including men’s team doctor Dr Max’s spectacular Race Across America which raised more than £80,000.
CITC gave young fundraiser Charlie Kay an experience of a lifetime at April’s Manchester derby, becoming the first ever wheelchair-user to lead out our men’s team as a mascot. Vincent Kompany lifted the Premier League trophy with the help of a CITC coach, and CITC participants gave the medal winners a guard of honour as they collected the trophy.
Source: Manchester City, Premier League Matchday Fan Experience Survey 2017/18